The AFL has confirmed having extended its broadcast agreements with partners Telstra and Foxtel for at least three more years.
Foxtel’s broadcast deal was initially set to run only until the end of 2022, but will thanks to the extension now run through at least the end of 2024. The agreement will allow Foxtel to broadcast all matches across subscription television as well as digital platforms.
According to league Chief Executive Gillon McLachlan, the deal, which follows a similar extension for the same period with the Seven Network, can be expected to generate $946 million over the two years now added to the existing contract. McLachlan added that especially after such a challenging year, a deal of this size represents a significant vote of confidence in the AFL, its code, and its players.
Echoing McLachlan was Foxtel Group CEO Patrick Delany, who commended the relationship and the goodwill between the group and the league. The extended deal confirms the group as the “go-to” destination for fans of footy, said Delany, before adding the latest development was indeed a great end to a roller-coaster year.
McLachlan also once again reiterated the commitment made by the AFL to transform Marvel Stadium in to one of the top sports and entertainment destinations in the world. The partnership with Telstra, said the AFL boss, further boosts the league’s ability to honour this commitment by bringing footy fans an experience that is both digitally-connected as well as at the forefront of technological innovation.
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